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About Us
Total Latitude Advisory is a strategic consulting firm helping industrial organizations, executives and international investors navigate growth, transformation and operational excellence.
Our Story
Founded 2025 · Kénitra, Morocco
Total Latitude Advisory was founded in 2025 in Kénitra, Morocco, bringing together decades of international industrial and executive leadership into a focused advisory practice. Rather than offering generic frameworks, we draw on direct operational experience — helping organizations solve real strategic and operational challenges.
Vision
Become a leading consulting firm supporting industrial organizations and international investors across Morocco, Africa and global markets.
Core Values
Three principles define every engagement we lead — the standard we hold ourselves to before we hold anyone else to it.
Clear, honest communication and straightforward advice at every stage of every engagement.
We lead organizations through complex transformation.
We take ownership of our recommendations and stay accountable for the results we help deliver.
Beyond the Core
Every recommendation is built to create measurable value.
Trust is the foundation of every client relationship.
We build long-term relationships, not short-term engagements.
We continuously improve using modern methodologies.
Every client receives tailored strategic support.
Leadership
25+ years leading automotive and industrial operations across multiple countries, including senior plant leadership within the global automotive supply chain. Taoufik built Total Latitude Advisory to bring the same operational rigor to organizations navigating growth, transformation and market entry.
Taoufik Laamiri
Founder & Managing Director
Industrial & Business Operations Executive
Schedule an initial consultation and let's explore how Total Latitude Advisory can support your strategic and operational objectives.